Сonsulting services for owners
of beauty & wellness projects in Russia and Asia
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My name is Anastasia Yuferova.
I am a beauty & wellness development consultant
Over more than twenty years of work in Russia, I have built extensive management experience within the beauty industry — from launching projects from scratch and developing premium salons to building PR and communication systems, working as a Brand Director, and collaborating with international companies
About me
This experience provided what matters most:
a clear understanding of how team, service, and management come together as a single operating system that sustains a stable business
Participation in exhibitions in Korea and Hong Kong, direct interaction with industry owners and partners, and exposure to both local and international projects expanded my perspective on how different cultures approach management decisions, service design, and team operations
At a certain point, it became important for me to change my working format. After many years of deep operational and managerial involvement, I chose to move into consulting — as a way to build on accumulated experience and work with businesses at the level of structure, decision-making, and management quality
For the past four years, I have been living in Asia — first in Thailand and now in Bali, Indonesia. Asia became the next professional stage
Today, this is the most precise form of my professional practice:
remaining within the beauty and wellness industry and working with owners at key management moments to create sustainable and well-managed business models
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For work inquiries and collaboration, you can contact me