For twenty years I have worked in the beauty industry in Russia. I launched new projects, developed premium salons, worked in PR and communications, and collaborated with international companies
About me
This experience gave me an important understanding:
a business becomes sustainable only when team, service, and management work together
International exhibitions in Korea and Hong Kong, meeting teams behind projects from different countries, and communicating with industry owners expanded my perspective on how beauty and wellness projects develop
For the past four years I have been living in Asia. First in Thailand and now in Bali
Over time it became important for me to change the way I worked with projects:
This transition became a natural continuation of my work with beauty and wellness projects
to move from working inside companies to consulting